My Experience
Years of demonstrated expertise developing and executing best-in-class interactive, experiential, promotional, advertising, trade, and shopper marketing programs, working with cross-functional teams, ensuring projects are delivered on time and on budget.
Organic Garage
Director of Marketing, Communications and Public Relations
Responsible for the development and execution of targeted retail marketing touchpoints designed to build brand equity, drive traffic, and increase customer engagement, including bi-weekly flyers, e-commerce, in-store events, and consumer shows. Responsible to create and evaluate collaborative initiatives with a network of segment leaders and influencers that help leverage and build awareness of the brand.
QVS Promotions
Sales Promotion Account Manager
Executed the company’s flagship retail promotion ‘Moo You Win” including managing packaging ‘flash’ updates, co-packer requirements, media buy, and field rollout.
Telephone Answers
Founder – Interactive Telephone Response
Contracted with Promotion Agencies, Advertisers, and the Media to design and deliver Interactive Voice Response promotions such as voting lines, direct-to-TV data extraction and instant win contests.
Phoneworks Canada
Promotion Team Associate
Credited with the concept design and implementation of over 30 Interactive Voice Response Promotions including Canada’s first ever 1-900 pay-per-call program.
Product of the Year
account executive
Consulted with program stakeholders to ensure compliance with entry mechanics.
Strategic Objectives
Public relations consultant
Corresponded with national media regarding news about events and brands.
Burris, Neiman and Associates
Sales Promotion Coordinator
Created and Implemented event, trade, and consumer promotions for KGFC client.
CJFM Radio
Assistant Promotion Director
Coordinated on-air and on-site promotional activations.